Top 5 Natural Beauty Brands and Why Your Makeup May Need a Makeover
It may surprise you, but makeup was one of the last things I changed to natural. I learned all the ins and outs of carrier oils, body butter, essential oils, and hydrosols for my skin type. I created my own skincare regimen and tossed out all the expensive creams and medications for my cystic acne and eczema.
But, still, I clung to my toxic makeup. I knew I wasn’t ready to DIY makeup, I may never be ready. And I had tried a few natural minerals makeup lines in the past. They didn’t give me the coverage or results I wanted, like longer looking lashes. So, I was reluctant to change.
This post contains some affiliate links for your convenience, read full disclosure policy.
The Toxic Makeup Monster
Then, I began thinking about writing an 11th book all about beauty and skincare. I know, I must be crazy. Eleven books! Ahh… I knew I couldn’t do it until I tackled the toxic makeup monster!
According to the Environmental Working group, as many as one in five cosmetic products sold in the US contains an ingredient that releases formaldehyde as it breaks down. You may know it as embalming fluid, which is a known human carcinogen.
And there are other carcinogens in drugstore beauty brands such as cadmium and hexavalent chromium. These are sometimes used as colorants in eye shadow and lip gloss, according to the Campaign for Safe Cosmetics.
If that’s not enough to sway you towards natural makeup too, then consider all the widely-used parabens. Preservatives that have shown possible links to breast cancer in addition to being hormone disruptors.
Related: Natural Makeup Brush Cleaner
Making the Change
So, I did my homework to uncover the top 5 natural beauty brands. I have tried each and was shocked to find, they work even better than the toxic makeup I was putting on my face!
My eyelashes not only look longer, but they are also healthy too. On top of that, the coverage last longer. And my makeup no longer disappears after 8 hours. So, here’s my top 5 natural beauty brands based on pure ingredients, cruelty-free standards, and my own experience.
Top 5 Natural Beauty Brands
Pacifica’s makeup and skincare line are formulated with natural ingredients for healthy, bright, youthful skin. All Pacifica products are gluten-free, 100% vegan, and cruelty-free. It is formulated without animal testing, animal ingredients, phthalates, parabens, sulfates, propylene glycol, mineral oil, petroleum, peanut oil, triclosan, and other ingredients you do not want on your skin.
Created over 10 years ago by Petra Strand in their flagship boutique in Soho, London, Pixi has a loyal worldwide following thanks to its pure, awakening & skin-loving products that create a naturally radiant “just had a good night’s sleep” look. Pixi by Petra’s products is infused with natural botanicals and healthy skin ingredients that smooth your complexion, while you wear it. Oh, and did I mention everything sells for under $25!
Dedicated to making cosmetics, skin care, body care, nail care, hair care healthy and effective. Mineral Fusion products are created to be multi-taskers in order to help simplify customers’ lives. For example Cosmetics that also soothe sensitive skin, moisturizers that even tone, or eye makeup with age-defying properties. Who doesn’t love multitasking products?!
#4 Juice Beauty
Founded by Karen Behnke, Juice Beauty is formulated with certified organic ingredients. Dramatically reducing residue from pesticides, unnecessary synthetic chemicals, and synthetic fertilizer residue in all product ingredients. While there is no certification for “natural” ingredients, organic ingredients are regulated by the USDA. Since our skin can absorb up to 60% of what is placed on it, they take every precaution necessary to reduce the risk of toxins. The majority of ingredients are from USDA Certified Organic farms and most products are manufactured with solar power. Pretty cool, right!
#5 100% Pure
It’s not just a name, all products are completely free of any damaging chemicals, artificial fragrances, harmful toxins, and skin irritating parabens. They’ll also help fight against premature aging with naturally occurring antioxidant goodness. Founded in a Napa, California farmhouse in 2005, 100% PURE® is a natural cosmetics beauty brand focused on providing healthy skin care and cosmetics.
Swapping your regular makeup products for natural versions can seem like one of the scariest steps in the transition to living natural.
But, if makeup is a part of your daily routine, it’s vital for you to consider what you are putting on your skin. Our pores absorb what we put on them. The good news is natural makeup has come a long way. Now there are so many amazing organic makeup and beauty brands.
I hope you found this list helpful in creating your journey to natural living. Learn more in my free beginner natural bath and body course and don’t miss my 20 essential ingredients for creating natural skincare products!
Ready to Clean Up Your Beauty Routine? Join the 5 Day Clean Beauty Bootcamp!