Marketing Simplified For Creatives: Five-Year Flodesk Review
I’m sharing my five-year Flodesk review with tips to simplify marketing for creatives like me, because it’s more than an email tool.
If you’re familiar with my story, then you know I started Life-n-Reflection well over a decade ago, on a free Blogger account, in fact. I was a photography major in college with an outlook toward journalism, and it was THRILLING to publish my work!
I remember writing blog posts on my Sony VAIO laptop, advertised as “The World’s Lightest Notebook” computer with a huge 16-inch-plus screen sprawled across the floor. (The screen was excellent for photography, but it barely fit in my backpack, and it actually weighed a ton, compared to today’s devices.)
In the beginning, it was like sharing pages from my notebook, where I combined my eye for beauty in the small things and a simplistic perspective on life with photographs and words.
Over time, I moved from Blogger to WordPress. Pinterest launched, and soon after, Instagram. And my little online journal evolved into a simple living resource, bringing each season’s gifts into inspired projects for cozy living.
But I couldn’t have done it without readers like you and tools that make it easy to communicate with each other.
You see, without a “brick and mortar” location, weekly coffee dates, or monthly book club (wouldn’t that be a blast), there are few ways to connect. Yet, there’s one way I’ve found to check in with each other over the years that always makes me smile.
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Our Weekly Check In
Five years ago, Jenna Kutcher, host of The Gold Digger Podcast and author of How Are You Really, introduced me to Flodesk. Little did I know what a game-changer that would be.
At the time, I was managing a photography career, writing for national magazines, and creating and publishing projects on Life-n-Reflection, while raising our sweet little girl.
I was fueled by iced coffee, toddler giggles, and passion for a creative life.
I had published several how-to books by then. But the cost of running a website and the time involved had greatly increased since I started. And when Jenna shared about a new tool she was using to save 1000s, I listened!
During that time, it WASN’T uncommon to be paying for a cart system like Thrive Cart or Stripe, an Email service provider like Kit or Mailer Lite, plus a service to deliver ebooks, Leadpages for book landing pages, and a third-party automation tool like Zapier to connect them all.
So, when Jenna said she was able to use one tool to replace several of these services, I was admittedly skeptical. So, I started with a free trial and followed the free tutorials.
Flodesk Is More Than An Email Tool
I was shocked to realize I could do the same and save $100s a month! Step by step, I dropped other services, creating new landing pages, easy automations, and the ability to see a snapshot of workflows like never before!
I could actually SEE what my audience was engaging with MOST, which sign-ups and emails performed the BEST, and I could do it all on ONE platform. (If you’re a gal like me, who has a dozen tabs open at a time, then you know how shocking that is!)
On top of that, I used to spend hours every week formatting emails. But, when it comes to Flodesk, designing stunning emails is easy with simple tools that don’t require months of learning.
To give you an example, here are several of my favorite features I use in my email marketing and key insights into how they’ve improved my audience connection.
Flodesk Features That Stand Out
Brand Palette
I remember the days when I used to code my brand colors into each email. After switching to Flodesk, it’s easy to maintain brand consistency in every email with instant access to my brand color palette!
Quick Templates
Flodesk provides you with gorgeous templates that help you stand out in today’s inbox. Sometimes I use them as is, and other times they work as a starting point for inspiration. It’s easy with drag-and-drop features.
Mobile Friendly Deliverability
You know those titles in your inbox from Big Brands? You can create those, too, with Flodesk! And you can see a preview of your email for mobile and desktop right in the Flodesk editor.
Boost Open Rates
Flodesk gives small businesses the ease to show up beautifully in every inbox, by designing emails people love to get. And they’ve created systems that dramatically improve open rates. Since switching to Flodesk, my open rates are consistently better than the natural average.
Canva Integration Customization
If Canva is where you get your creative juices flowing, listen to this! You can browse, edit, and import Canva designs right into your emails.
Easy Automations
You know all those other services I talked about, you can “Pass Go” with easy automations that deliver the right content at the right time. I utilize Flodesk’s features to deliver content upgrades like free checklists, guides, printable labels, and more. As well as automating new subscribers with welcome emails.
Grab my free
Candle Email Guide
Join thousands of members and gain access to all past, current, and future items in the Library along with our exclusive Simple Living Weekly Edition.
See how it works now and gain access to my printable list of twenty ideas for candle emails that you can put on repeat! Then start your FREE Flodesk trial!!
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Marketing Simplified For Creatives
Growing my email list used to be complicated. Flodesk changed that. Because empowering creators and small business owners is at the heart of everything they do.
It all starts with helping you grow your email subscribers.
In the first year I switched to Flodesk, I gained 3000 new subscribers. The second year, my growth doubled to 6000 new sign-ups. And it’s never stopped.
When you look at the robust features they’ve added to convert website visitors into subscribers, you’ll see why Flodesk has a conversion rate two times higher than the industry average.
Choose From Multiple Sign Form Types:
And did I mention?
No website is required to design a form and start collecting subscribers!! The hosted full-page forms let you get your ideas in front of your audience without the hassle or cost of setting up a website.
Which means – you can convert social followers and visitors into your own fan base! Plus, every plan comes with unlimited email sends and access to the most advanced features.
Start your free trial and get 25% off your first year with my favorite email marketing platform! Yes, that’s right – YEAR, not month!!
With Flodesk, you can have your “weekly check-in” with simplicity and style, too. Turn viewers into subscribers, automate welcoming emails, deliver content upgrades, sell products, and so much more.