Best Email Marketing Tools For A Candle Business
The best email marketing tools for a candle business to grow your email list and sell candles!
A report from earlier this year measured the value of the global candle market at over ten billion dollars! A value forecast to grow to 14 billion by the year 2030.
There is CLEARLY a market for candles.
Whether you’re just learning how to make candles at home to sell, are a seasoned candle maker starting a candle business, or are looking for ways to grow your business – the tools you choose have a great impact.
Still to this day, email marketing is at the top of the list of effective affordable business tools. Learning how to grow your candle business successfully with email marketing is as important as knowing how to label candles!
This holds true, no matter if you are selling candles on Etsy, at pop-up markets, or at local boutiques. Email marketing isn’t just for online businesses – it’s for all types of small businesses.
When used effectively, it is without a doubt, one of the best ways to reach, engage, and grow with your customer base.
I’m here to show you how by highlighting key benefits, tools that work, tips on how to grow a candle business email list, and what to send with a free printable checklist!
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Why Email Marketing?
We all know that social media can give you exposure online. But, with the millions of posts shared every day and algorithms built around the “pay to play” model, email marketing serves up a more effective strategy.
Here’s why –
Benefits Of Email Marketing Benefits For Small Businesses
Targeted Reach
Only a fraction of your followers see your social media posts. Statistics show that less than two percent, YES 2%, is the average for Facebook posts! Instead of posting to the masses, you can reach your real customers with email marketing.
Direct Contact
Nothing compares to direct contact with your customers. Standard open rates for emails are an average of 25% to 35%. That’s quite a jump from Facebook posts.
less risk
Unlike social media pages that are often hijacked or caught in a glitch, an email list is an asset that belongs to you.
Repeat sales
Showing up in your customer’s inboxes pays! According to a market survey by Sales Cycle, 59% of people say that email marketing influences what they buy!
50% of respondents said they make at least one purchase every month from an email they received. (I don’t know about you, but I make a lot more purchases than that from emails.)
Cost Effective
Email marketing is a small, tax-deductible, spend with a strong return on investment (ROI). Often cited, every $1 spent on email marketing tools returns an average of $36!
To make it even more budget-friendly get 50% off your first year of my favorite email marketing platform! Yes, that’s right – YEAR, not month!!
Compared to social media and advertising, email marketing is much more effective at keeping your candles in front of your audience. So, when they’re ready to buy another candle or need a gift, you’re at the top of their mind!
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How To Grow A Candle Business Email List
Choosing your candle business name, designing your business logo, and starting a social media page, shouldn’t be the only things on your candle marketing plan.
Using emails to grow your income is one of the best candle business ideas! And it should be a key component in your candle business plan.
How do you get customers to sign up for emails? All it takes is a few tips and tools to grow a candle business email list!
Ways To Grow Your Email List Faster Than Ever
Supercharge Sign-ups With Link In Bio
Using a Link In Bio email tool is the fastest way to build an email list! It shortcuts gaining sign-ups with an easy-to-remember link.
With a Link In Bio, there’s no need for a business website when you can have everything all in one place!
Make Sign-Ups A Breeze With A QR Code
Skip the old sign-up sheets and survey cards and use a free QR code generator! Point your QR code to your Link In Bio or email sign-up landing page.
Invite Customers With A Thank You Card
Thank your customers with on-brand thank you cards to complement your handcrafted candles with stylish templates you can customize in minutes!
Simply add your QR code or landing page URL pointing to your sign-up form. Incentivize sign-ups by offering a welcome discount on their next purchase.
Grow Your Email List With In-Person Events
Don’t waste the opportunity to grow your email list at in-person events. Design a poster with your QR code for sign-ups and payment options in Canva.
Encourage shoppers to sign up with a raffle or even better a doorbuster for ONLY email subs. Think of a candle bundle with a match jar or wax melts at a doorbuster price.
Market Your Business On Socials
Okay, okay I know what I said. But, if you’ve got eyes on your socials then turn the traffic into email subscribers using a Link In Bio. You can also post Stories with a direct link.
Drive Subscribers With A Candle Care Card
Elevate your business at every touchpoint with the little details that matter. Include a candle care card with a purchase. You can easily customize these templates to include your QR code or short URL to drive new subscribers.
This is a great opportunity to gain customers that received your candle as a gift!
No matter where you’re selling candles it’s easy to grow an email list with the right email marketing tools!
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How much fragrance do you need for candles? Use our fragrance load calculator for a quick and easy answer!
What’s the best email service for candle makers?
In my 15 years of business, I have tried a lot – Mailchimp, Convert Kit, Mailerlite, and more. Some were like putting pieces in puzzles, required additional apps, or charged hundreds of dollars a month. By the recommendation of a friend, I switched to Flodesk four years ago and never looked back.
What is Flodesk? It’s an intuitive email marketing platform designed to help small businesses grow, nurture, and monetize their list—beautifully.
With free email marketing candle business templates, easy-to-read analytics, built-for-you funnels, and welcome campaigns, it couldn’t be easier!
Plus Flodesk gives you a landing page for your Link In Bio that showcases up to six links, plus an opt-in form. See for yourself with my link to try it free and save 50% off your first year!
What do you send in your emails?
Candles sell all year round.
So, there’s always an opportunity for profit. If you lack a brick-and-mortar store like most candle makers, email marketing is the easiest way to reach your customers. And showing up regularly in their inbox is the best way to increase your ROI.
So, what do you send? And how often should you send an email? Send emails weekly or monthly depending on how often you want to communicate, release new candles, or sell at pop-up markets.
Either way, I’ve got twenty ideas for candle emails that you can put on repeat or use when each favors your business!
20 Things To Email Your Candle List
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Email marketing answers all the questions from, “How do I get customers for my candle business?”, “How do you promote a candle?” to “How can I expand my candle business?”.
With the help of key tools like this printable checklist, candle care cards, QR codes, and Flodesk you can set it all up in a weekend (no coding or design team required)!
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